Mobile friendliness is a new concept that is being talked about a lot in the web design and app development industry. It refers to the ability of a website to render in mobile devices without breaking the URLs or distorting the content. Mobile friendliness is an important feature for every website because it allows mobile users to also access the contents of the website.
As a matter of fact, it is a win-win situation both for the owner of the website as well as the users. But there are other reasons for having mobile friendly sites other than to simply make them render on mobile devices. They include the following:
Increased Site Traffic
When websites can be accessed via mobile devices, there is an increase in the total number of visitors to the site. This is because the people who couldn’t access the site before are now able to log in and view the sites’ content. An increase in traffic will definitely increase the exposure of that firm leading to more clients and business.
Accessibility on the Go
A mobile friendly website can be accessed from any place and at any time provided you have a mobile device and internet connectivity. This is very important for those who might find it urgent to respond to client’s inquiries on the website when they are out in the field. They will simply do it right from the field without necessarily coming back to the office to use their office computers.
Advantage on Search Engine Optimization
Search engines like Google have a special preference for mobile friendly websites. In most cases, the will reward such sites with good ranks on the search engines. When this happens, the website won’t just get increased exposure but also get lots of quality targeted traffic which might convert into leads and new clients. Every website in the internet admires free organic traffic and if you want the same for your website, then you have to make it mobile friendly.
Enhanced User Experience
User experience websites that are not user friendly offer very poor user experience. For instance, they will send broken URLs and distort images and the other content when viewed on mobile devices. Most users will be irritated by the poor user experience and may not come back to that site again. This is not just loss of exposure but might turn into a loss of quality visitors which might have turned into customers.
Mobile Friendly Sites Load Faster
Responsive websites are generally lightweight and will render very fast when viewed across multiple devices. This will enhance the user experience since users will not have to wait for a long time before they receive the contents of the website.
These are just but a few of the reasons why it is imperative for every serious website to be user friendly.
